European commercial operations
Your European sales operation. Built around your product.
BRCN Studio is your local commercial counterpart in Europe — developing target accounts and partners, leading customer meetings and owning follow-up for international industrial and technical B2B companies, from first contact toward pilot and contract.
Build the market. Move the sale forward. Named responsibility, visible account history and a defined path to internal ownership.
- Industrial Tech
- Robotics
- Automation
- Manufacturing Software
- Industrial AI
- Advanced Hardware
When BRCN Studio fits
Where is European sales progress stalling?
Market access is only the beginning. Investment in distributors, trade fairs or a local presence can leave you with contacts but few qualified opportunities — when nobody owns consistent follow-up and the next commercial step.
You need a route into Europe.
Test the buyer, application and sales route before committing to a permanent local commercial structure.
For international companiesAlready invested in Europe. Sales have stalled.
Distributor leads have gone quiet. Trade fair contacts have no agreed next step. Follow-up slips between your team and partners. BRCN reviews existing opportunities, identifies what is blocked and establishes who owns each next action.
Explore recovery and partner resetThe work needs a commercial owner.
Put a local commercial counterpart in front of your European customers and partners, with an agreed mandate — before building the full internal function.
For European companiesRegional context: Asia-Pacific → Europe. Product-ready startup? Review startup fit.
Interactive commercial planning
Not sure where to start in Europe?
Explore your current commercial situation, the responsibilities that need local ownership and a possible engagement route — before our first conversation.
An interactive orientation tool, not a binding proposal or a guarantee of sales results. Final scope and pricing are agreed after a fit review.
From your current position to the next commercial decision.
- Describe your starting point.New market, stalled partner activity or a need for ongoing execution.
- Understand the likely work.See how route selection, account development and follow-up connect.
- Discuss a realistic mandate.Use the result as a starting point for a focused conversation.
What commercial ownership means
Introductions create access.
They do not create commercial ownership.
BRCN turns market access into active customer development: understand the buyer, build the commercial case and lead the next step within the agreed mandate.
Open the right conversations.
Select accounts by application and commercial fit. Reach the relevant OEMs, integrators, partners and decision-makers.
Build a reason to buy.
Understand the application, buying criteria and current alternatives. Build the commercial case with the customer.
Advance the opportunity.
Lead buyer discussions and coordinate evaluation, pilots and proposals toward the next commercial decision.
Own the follow-through.
Own customer follow-up and coordinate the actions needed from HQ, including on-site activity where agreed.
Ways to work with BRCN Studio
Choose the commercial responsibility you need covered.
Start with a focused market activation, recover momentum from existing European activity, or appoint an ongoing local commercial counterpart.
European Market Activation
Establish a commercially credible route and activate a selected European market cluster. Includes Commercial Readiness, targeted account and partner engagement, qualification, follow-up and coordination of evaluations where appropriate.
€27,500 12 weeks · one market cluster · Commercial Readiness includedCommercial Recovery & Partner Reset
Diagnose stalled accounts and channel relationships, prioritise recoverable opportunities and restore clear ownership of customer and partner follow-up. The agreed recovery scope determines the execution activities.
From €18,500 Typically 6–8 weeks · scope agreed individuallyEuropean Commercial Operations
Appoint a local commercial function to develop target accounts, coordinate partners and technical stakeholders, and move qualified opportunities toward decisions. Senior leadership and wider build–operate–transfer mandates are available.
From €15,000/month + setup Minimum six-month engagement · scope and capacity agreedThese are indicative starting fees for defined scopes, not guaranteed sales outcomes. Applicable VAT and agreed additional costs are extra. Performance-related fees, if agreed, supplement the operating fee; BRCN Studio does not work on commission only. Additional engagement models, including Commercial Readiness as a standalone project, European Commercial Lead and Build–Operate–Transfer, are detailed on the Offers page.
Delivery and control
Know who owns the work.
See what is moving.
An agreed scope, evidence of progress and clear decision rights keep European execution visible to your team.
Assigned responsibility
Agree the commercial owner, capacity and specialist roles. Product onboarding and approved messaging precede outreach.
See how your engagement startsInspectable progress
Review buyer evidence, blockers and next actions with owners and dates. Your team sees the decisions required to move forward.
A planned handover
Where transfer is agreed, records and responsibilities move to your team after the operating term and acceptance criteria are met.
BRCN Studio owns the agreed commercial work.
Execution, coordination and reporting follow the written scope and
approved commercial authority.
Your company retains product and decision authority.
Technical approvals, pricing approvals, contracts, delivery, warranties
and after-sales commitments remain with your company.
Founder-led commercial execution
Senior commercial ownership.
Technical context.
BRCN Studio is operator-led. Commercial direction and mandate oversight stay close to the founder rather than being handed off to a generic outsourced sales team.
Bircan Öztürk
Founder & Operator · BRCN Studio
Bircan leads agreed customer development and commercial follow-through in Europe. His industrial experience spans CAD/CAM, CNC simulation, manufacturing software, robotics and automation.
He connects your team, buyers and partners, with product-specific engineering supported by your experts and agreed specialists.
Mastercam’s December 2022 announcement documents the NC2Check partnership with CAMWERK and names Bircan as Director at CAMWERK.
Bircan’s commercial experience
Win demanding industrial customers.
Personally won BMW as a customer for an industrial software provider through direct acquisition, without an existing relationship.
Build a partner route to market.
Initiated, negotiated and secured the Mastercam integration partnership. Its published audience of over 300,000 users represents potential reach, not acquired customers.
Develop partners and local structures.
Led partner development and opportunity coordination from Germany across Japan, Italy, New Zealand, India, Vietnam and France.
Beyond exports: building a European commercial operation
Bircan Öztürk on why Chinese industrial technology companies need local commercial ownership to connect customers, distributors and headquarters — and turn market access into an operating business.
Read the article ↗ Chinese-language article · 28 September 2026Reported engagement stories
Read anonymised accounts of route changes and readiness decisions. Public narratives and confidential project records provide different levels of evidence.
Read client storiesAn illustrative operating example
Inspect the account structure, opportunity evidence, weekly reporting and transfer logic. The demonstration uses fictional data and does not represent customer results.
View the sample pipeline and reportingEconomic fit
Build commercial capability before building fixed structure.
Compare the full engagement cost with realistic customer contribution after delivery, channel and support costs. Allow for the sales cycle, conversion risk and time to payment. BRCN is most useful when local commercial ownership is needed before a permanent European organisation is justified.
The practical requirements
- A working product with a specific industrial or technical application.
- Technical colleagues available for discovery, demos, evaluations and implementation questions.
- A management owner who can decide on pricing, resources and next steps.
- Budget and delivery capacity to act on qualified market feedback and commercial opportunities.
When hiring fits
The route, role and workload are proven and you need permanent, full-time ownership inside your organisation.
When an agency fits
You need a bounded campaign, lead-generation activity or additional outreach capacity, while your own team already owns qualification, opportunity development and follow-up.
When BRCN Studio fits
You need a senior local commercial owner who can develop accounts and partners, coordinate technical and commercial stakeholders and keep opportunities moving — without building the full European organisation first.
Buyer decisions and revenue are not guaranteed. Product ideas without a usable product, consumer sales and commission-only requests do not fit this model.
Commercial Fit Review
What needs a commercial owner in Europe?
Tell us about your product, current European activity and where commercial progress is stopping. Existing accounts, partners, introductions or market-entry work are useful context.
The initial review is complimentary. We assess mutual fit and the appropriate next scope. Market research, target selection and execution require a separate written agreement.
hello@brcn.studioStart with your situation
BRCN Studio is the commercial operating name of BRCN Group OÜ.