Your European commercial function.Built, operated and led on the ground.
BRCN builds and operates European sales, business development and partner functions for international B2B technology companies—without requiring you to immediately hire a local team, establish an entity or accept an underperforming route.
The first fit call is free. Scope defined before any paid engagement starts. If the intro call confirms a realistic fit, BRCN proposes a specific written scope — timeline, deliverables and fee. No engagement starts without a written scope agreed by both sides.
European Commercial Operations
Choose the commercial responsibility you want BRCN to take on.
Validate the route · 12 weeks
European Market Activation
For international B2B technology companies that need a qualified European pipeline, clearer route-to-market evidence and real buyer feedback before making a permanent local commitment.
- European ICP, target segments and buying-committee map
- Target-account selection and decision-maker research
- German and English outreach on your behalf
- Qualification, discovery and first commercial conversations
- Market objections, opportunity assessment and next-step recommendation
Ongoing execution · 3–6 months
Outsourced European Business Development Desk
Your ongoing Europe-side business development function: accountable for creating, qualifying and advancing commercial opportunities—not merely booking meetings.
- Continuous account and stakeholder mapping
- Direct outreach, discovery calls and structured follow-up
- Opportunity development and technical-call coordination
- CRM discipline, weekly pipeline reporting and market feedback
Commercial leadership · 6+ months
Fractional Head of Europe / European Commercial Lead
For companies with European customers, distributors or internal sales resources that need local commercial leadership without an immediate full-time executive hire.
- European GTM priorities, pipeline reviews and forecasting
- Distributor and partner performance management
- Support for proposals, negotiations and stalled opportunities
- Management reporting and future team planning
Build · Operate · Transfer
European Sales Office
BRCN builds the commercial foundation, operates the European sales function and transfers a working system, pipeline and market knowledge to your internal team when the timing is right.
- Build: ICP, CRM, messaging, process and account plan
- Operate: outreach, qualification, opportunity ownership and forecast
- Transfer: playbook, account handover and team onboarding
- Optional ongoing advisory or commercial partnership
Specialist modules
Add the operational capability your European revenue motion is missing.
Channel & Partner Operations
Partner selection, onboarding, enablement, account planning, co-selling, performance reviews and replacement of inactive routes.
RevOps & AI Sales Operations
CRM structure, pipeline stages, dashboards, routing, data enrichment and AI-supported research and follow-up—with specialist implementation where required.
Customer Growth Management
European account reviews, reactivation, renewal support, expansion opportunities, escalation management and structured customer feedback.
Trade Fair Lead Recovery
A focused 4–6 week engagement to clean, prioritise, enrich and follow up trade-fair contacts until qualified opportunities or clear closure.
Not a call centre. Not pay-per-meeting. Not a list provider. BRCN accepts defined commercial responsibility, works selectively and stays close to the conversations that can become real European revenue.
What is included in all engagements
Shared commitments across every scope.
Written scope before any work starts
Timeline, outputs, fee and boundaries agreed in writing. No engagement starts on a handshake.
Operator-led — personally run by Bircan
Every engagement is run directly. No junior delegation, no agency layer, no outsourced outreach.
Commercial ownership with honest signal
BRCN owns the agreed commercial work and reports the pipeline as it is. Strong and weak signals are made visible early enough to support a real management decision.
FAQ · Offers and pricing
Common questions about the engagement structure.
Is the pricing fixed or negotiable?
The prices above are starting points. Final scope and fee are confirmed on the intro call based on the specific product, route, market and context. Larger or more complex engagements are scoped separately.
What if the pilot finds no partner interest?
Weak signal is a valid outcome when it prevents a premature hire, entity or distributor commitment. BRCN documents the objections, identifies whether route, positioning, readiness or timing is the issue and recommends whether to continue, adjust or stop.
Which engagement should we start with?
Start with European Market Activation when the route or buyer response is still unproven. Choose the Outsourced BD Desk when Europe is already a priority and you need ongoing execution. Add a European Commercial Lead when local leadership and partner accountability are the larger gap.
Is there a payment plan?
Payment structure is discussed and agreed in the written scope. Typical structure: a portion upfront to secure the scope, remainder on milestone or completion. Details confirmed on the intro call.
Which European commercial responsibility should BRCN take on?
Use the intro call to decide whether you need market activation, ongoing business development, commercial leadership or a complete build–operate–transfer engagement. If there is a fit, you receive a defined next step.
