BRCN Studio / Offers
Your next move in Europe.The right scope to make it.
European commercial operations for international industrial and technical B2B companies. Decide the route, test the market, or appoint an operator to run the agreed commercial function.
Industrial Tech · Robotics · Automation · Manufacturing Software · Industrial AI · Advanced Hardware
The first fit conversation is complimentary. Any paid engagement begins with an agreed written scope, fee and delivery responsibility.
01 / Entry & decision scopes
Make the next decision with evidence.
Choose a time-limited scope when the route, buyer response or existing pipeline still needs to be tested.
Decide · 2–3 weeks
Commercial Readiness & Route Decision
€9,500
Fixed decision scope
Choose a European route before funding execution.
- Readiness, reference and support review
- Priority segments, buyer logic and route options
- Go, adjust or no-go memo and 90-day resource plan
Delivery, inputs & boundaries
Delivery. We review your product, pricing, references and management assumptions, then document the recommended route and remaining gaps.
Your input. Management interview, product access, pricing, references and a decision owner.
Scope notes. Active outreach and ongoing sales execution are outside this scope. Success means a defensible decision, including a decision to wait.
Validate · 12 weeks
European Market Activation
€27,500
One market cluster
Test buyer response before committing to a permanent local operation.
- Target accounts, stakeholders and approved outreach
- Discovery, qualification and documented buyer objections
- Weekly evidence review and scale, adjust or stop recommendation
Delivery, inputs & boundaries
Delivery. Account and message setup leads into outreach, discovery and follow-up. You receive activity history, evidence-backed opportunity records where opportunities emerge, and a final route recommendation. German and English outreach; additional languages agreed in scope.
Your input. Approved messaging, technical participation, references, pricing boundaries and timely decisions.
Scope notes. No guaranteed meetings, opportunities or contracts. Multi-country activation starts at €42,500. Payment: 50% at the agreed project start, 25% before the first active market outreach and 25% at the start of project week 7.
Recover · 6–8 weeks
European Commercial Recovery & Partner Reset
from €18,500
Defined recovery scope
Find out what remains viable in a stalled pipeline or partner route.
- CRM, account history and partner performance audit
- Selective requalification with approved re-engagement
- Clean pipeline baseline and 90-day recovery plan
Delivery, inputs & boundaries
Delivery. We reconstruct the evidence, reassess selected accounts and partners, and recommend rescue, restructure, replacement or stop. Closed reasons and ownership gaps remain visible.
Your input. CRM and correspondence access, partner agreements, prior reports and authority for selected re-engagement.
Scope notes. Legal disputes, contract termination and unlimited historical data repair are excluded. Complex or multi-country recovery is scoped after evidence review.
02 / Operating models
Appoint an owner for the work ahead.
For companies ready to fund continuing European execution or leadership. Capacity, markets and decision rights are specified before work starts.
Execute · 6-month minimum
European Business Development Office
from €15,000
per month + €10,000 setup
Minimum initial fees: €100,000 over six months.
Give ongoing European account development a named owner.
- Account selection, outreach, discovery and follow-up
- Opportunity progression and technical-call coordination
- CRM evidence, weekly pipeline review and management requests
Delivery, inputs & boundaries
Delivery. BRCN Studio owns the agreed commercial work and next steps. Quarterly reviews test route economics, capacity and whether to expand, maintain, transfer or stop.
Your input. Technical response, proposal capacity, approved commercial authority and delivery readiness.
Scope notes. Expanded coverage starts at €20,000/month for two or more countries; dedicated multilingual capacity at €25,000/month. Assigned people, languages and availability are agreed before appointment.
Lead · 6-month minimum
European Commercial Lead
from €22,500
per month + €15,000 onboarding
Minimum initial fees: €150,000 over six months.
Add fractional commercial leadership to existing European activity.
- Priorities, pipeline governance and forecasting
- Distributor performance and deal escalation
- Management reporting and future team planning
Delivery, inputs & boundaries
Delivery. BRCN Studio coordinates the agreed sales and partner responsibilities, surfaces decisions and supports proposals and negotiations within approved limits.
Your input. Access to your sales resources, partner data, management stakeholders and clear decision rights.
Scope notes. Leadership capacity and execution support are specified separately. Interim European Commercial Director mandates start at €30,000/month.
Build · Operate · Transfer
Build–Operate–Transfer European Commercial Office
Build a European commercial function, operate it through an agreed term, then hand over the documented work to your internal team.
Account strategy, CRM, messaging, governance, role design and operating plan.
Agreed execution, opportunity ownership, partner operations and reporting. Minimum 12 months.
Playbooks, account history, systems, relationship context and structured handover.
Minimum fees across all three phases: €475,000.
Transfer conditions & delivery responsibility
Transfer follows the agreed operating term and written acceptance criteria. It is not an automatic outcome of a 12-week activation. Your receiving team needs the capacity and authority to take over.
Staff, software licences, contracts and third-party relationships require separate agreements, consent and practical feasibility. An incorporated entity, guaranteed revenue and automatic transfer of people or contracts are not included.
Minimum totals use the published starting fees. VAT and agreed additional costs are excluded. Final scope and contract terms govern the engagement.
Economic fit
Budget for the full commitment.
Consider customer contribution after delivery and support, sales-cycle timing and cash available through execution. BD Office starts at €100,000 for six months; Commercial Lead at €150,000; all three BOT phases at €475,000.
Delivery & control
Know who owns the work. See what moves.
Bircan leads commercial direction. The mandate identifies the assigned people, capacity, languages and specialist support; it does not imply a standing full-time team for every engagement.
Before market contact
Agree scope, outputs, cadence, fees, approved claims, account rules and authority. Review competitive conflicts and document continuity and escalation contacts.
During delivery
Execution mandates use weekly reviews of account evidence, next steps, blockers and management requests. Decision scopes use agreed review milestones. Access and data use follow documented permissions.
At handover
Agree the records, open actions, playbooks and access changes required for an orderly exit. You retain product, pricing, contracting, warranty, delivery and service decisions.
How to assess the proof
Review Operator Background for historical experience and Client Stories for documented case context. Historical roles, anonymised accounts and illustrative operating-system examples are different forms of evidence; none guarantees your outcome. Request the relevant evidence and proposed delivery setup during scoping.
Optional modules
Add capacity where the mandate needs it.
Modules extend an agreed scope. Deliverables, people and limits are specified separately; they are not automatically included in the core fees.
Practical questions
Clear terms before you commit.
Before signature, agree the written scope, confidentiality, data-processing roles and any procurement or insurance requirements. Actual insurance cover must be substantiated by current insurer-issued documentation. Contract and insurance documentation.
How are scope and fees agreed?
In writing before work starts: responsibility, markets, languages, assigned capacity, outputs, review cadence and decision rights. Scope changes and extra costs require agreement.
What if activation finds weak buyer interest?
The final review documents objections, readiness gaps and route evidence. It can recommend adjustment or stopping. Meetings, pipeline and revenue are not guaranteed.
How are mandates invoiced?
Readiness is normally paid in advance. Activation is normally 50% at the agreed project start, 25% before the first active market outreach and 25% at the start of project week 7. Setup, onboarding and monthly retainers are invoiced in advance. VAT, approved travel, events, paid data, tools and external specialists are additional unless expressly included.
What can increase the investment?
Additional markets, languages, dedicated capacity, travel and technical complexity change the scope. Sector or country exclusivity normally adds 25–40%; an accelerated start may add a 20% priority fee. Any surcharge is agreed before commitment.
Start with the responsibility
What needs an owner in Europe?
Share your product, current European activity, commercial gap and investment horizon. The complimentary fit conversation identifies whether a paid scope is appropriate.