BRCN Studio / Offers
Your next move in Europe. The right scope to make it.
European market entry and outsourced sales operations for international industrial and technical B2B companies. Decide the route, activate the market, or appoint BRCN as your local commercial counterpart to move European opportunities forward.
Industrial Tech · Robotics · Automation · Manufacturing Software · Industrial AI · Advanced Hardware
The difference between the scopes is not simply how much activity BRCN performs. It is how much commercial responsibility BRCN takes. Start with a defined decision or activation scope, or appoint BRCN to own ongoing European commercial execution.
The first fit conversation is complimentary. Any paid engagement begins with an agreed written scope, fee and delivery responsibility.
01 / Entry & decision scopes
Start with a defined project.
Choose a time-limited scope when the route, buyer response or existing pipeline still needs to be tested before committing to an ongoing European commercial function.
Decide · 2–3 weeks
Commercial Readiness & Route Decision
€9,500
Fixed decision scope
Make your European investment decision before committing resources. An untested route can tie up budget in unsuitable distributors, premature hires or ineffective outreach. BRCN assesses product readiness, priority customer segments and direct or partner-led routes, giving your team an evidence-based basis to proceed, adjust or wait.
- Readiness, reference and support review
- Priority segments, buyer logic and route options
- Go, adjust or no-go memo and 90-day resource plan
What you receive
A readiness and gap assessment, priority segments and route options, a go, adjust or no-go decision memo, and a 90-day resource plan.
Commercial objective. Commit resources to a defensible route, with commercial gaps and priorities visible before a larger investment.
Delivery, inputs & boundaries
Delivery. We review your product, pricing, references and management assumptions, then document the recommended route and remaining gaps.
Your input. Management interview, product access, pricing, references and a decision owner.
Scope notes. Active outreach and ongoing sales execution are outside this scope. Success means a defensible decision, including a decision to wait.
Activate · 12 weeks
European Market Activation
€27,500
One market cluster
Turn European potential into active customer development. You have a usable product and budget for European customer acquisition, but need someone to execute. Over 12 weeks, BRCN leads targeted outreach, qualification, technical coordination and opportunity development in one agreed market cluster, without requiring an internal European sales team first.
- Target accounts, stakeholders and application-led outreach
- Discovery, qualification, requirements and commercial objections
- Opportunity development, technical coordination and progression toward evaluation, pilot or proposal
What you receive
A prioritised account map, contact and conversation history, buyer requirements and objections, documented opportunities where they emerge, and a final recommendation on where to continue, adjust or stop.
Commercial objective. Gain direct buyer feedback and documented contacts, qualification status and opportunities where they emerge. Qualified opportunities are not guaranteed.
Your 12-week route: agree target accounts and messaging, run outreach and qualification, develop opportunities, then review the evidence and decide where to continue.
See the 12-week activation plan
Weeks 1–2: Product and application briefing, target segments, account priorities and approved messaging.
Weeks 3–6: Targeted outreach, customer discovery, qualification and structured follow-up.
Weeks 7–10: Opportunity development, customer meetings and technical coordination, including evaluation planning where buyer readiness supports it.
Weeks 11–12: Pipeline review, documented market feedback and recommendations on where to continue, adjust or stop.
Indicative sequence within the agreed scope. Activities overlap and adapt to buyer response; follow-up continues throughout active outreach. Reviews provide visibility into activity, blockers, opportunity progress and decisions required from your team. No guaranteed meetings, opportunities, pilots or contracts.
Delivery, inputs & boundaries
Delivery. Product and application briefing leads into account selection, approved messaging, targeted outreach and qualification. BRCN leads customer meetings and commercial follow-up, coordinates technical evaluation, demos and pilots, and progresses credible opportunities toward proposals or another defined buyer decision. On-site commercial activity is agreed where required. Requirements, objections, competitor references and blockers become clear next steps and decision requests for HQ. Outreach is in German and English; additional languages are agreed in scope.
Your input. Approved messaging, technical participation, references, pricing boundaries and timely decisions.
Scope notes. No guaranteed meetings, opportunities, pilots or contracts. Multi-country activation starts at €42,500. Payment: 50% at the agreed project start, 25% before the first active market outreach and 25% at the start of project week 7.
Recover · 6–8 weeks
European Commercial Recovery & Partner Reset
from €18,500
Defined recovery scope
Already invested in Europe, but commercial progress has stalled? Distributors, trade fair contacts or existing accounts are in place, yet follow-up lacks ownership and partner performance is unclear. BRCN reviews existing activity, tests what is still viable and defines recovery priorities, responsibilities and next actions before recommending changes to existing partners.
- CRM, account history and partner performance audit
- Selective requalification with approved re-engagement
- Clean pipeline baseline, ownership decisions and 90-day recovery plan
What you receive
A reviewed pipeline baseline, findings on selected partner relationships, clear recovery and ownership decisions, and a 90-day recovery plan.
Commercial objective. Make evidence-based decisions on what to recover, restructure or stop, without automatically discarding existing European investments.
Delivery, inputs & boundaries
Delivery. We reconstruct the evidence, reassess selected accounts and partners, and recommend rescue, restructure, replacement or stop. Closed reasons, blockers and ownership gaps remain visible.
Your input. CRM and correspondence access, partner agreements, prior reports and authority for selected re-engagement.
Scope notes. Legal disputes, contract termination and unlimited historical data repair are excluded. Complex or multi-country recovery is scoped after evidence review.
02 / Operating models
Appoint an ongoing European operation.
For companies ready to fund continuing European commercial execution or leadership. Capacity, markets, responsibilities and decision rights are specified before work starts.
Execute · 6-month minimum
European Business Development Office
from €15,000
per month + €10,000 setup
Minimum initial fees: €100,000 over six months.
Your European business development function, without building it from scratch. You need continuing European sales execution, but recruitment, onboarding and local management would require a new internal function. BRCN develops agreed accounts and partners, leads customer engagement and follow-up, and coordinates opportunities day to day. Your team retains product, pricing and strategic decision authority.
- Target-account and partner development
- Qualification, opportunity progression and stakeholder coordination
- Commercial follow-through from first engagement toward pilot, proposal and contract
What you receive
Maintained account and partner records, evidence-backed opportunity updates, next actions with owners and dates, and regular reviews of progress, blockers and HQ decisions.
Commercial objective. Establish accountable, visible commercial execution before committing to a permanent local sales organisation.
Delivery, inputs & boundaries
Delivery. BRCN Studio acts as your local commercial counterpart for the agreed European scope: developing accounts and partners, leading customer meetings and follow-up, and coordinating technical evaluation, demos, pilots and proposals. Negotiation is conducted within agreed authority, with follow-through toward contract. On-site commercial activity is agreed where required. Buyer requirements, objections, competitor references and blockers inform the next actions and decisions for HQ. CRM records and regular pipeline reviews keep the work visible.
Quarterly reviews test route economics, delivery capacity and whether to expand, maintain, transfer or stop.
Your input. Technical response, proposal capacity, approved commercial authority, management decisions and delivery readiness.
Scope notes. Expanded coverage starts at €20,000/month for two or more countries; dedicated multilingual capacity at €25,000/month. Assigned people, languages and availability are agreed before appointment.
Lead · 6-month minimum
European Commercial Lead
from €22,500
per month + €15,000 onboarding
Minimum initial fees: €150,000 over six months.
European sales activity exists. Accountable leadership is missing. Your employees, distributors or partners are active, but priorities and commercial decisions lack senior local coordination. BRCN takes an agreed leadership mandate over existing resources and strategic opportunities, resolves execution priorities and coordinates decisions with HQ. This provides commercial direction alongside your existing team.
- Set market, account and commercial priorities
- Lead existing people, distributors, partners and strategic opportunities
- Coordinate HQ decisions, deal escalation and European execution
What you receive
Agreed market and account priorities, clear responsibilities across existing resources, reviews of strategic opportunities, and management decisions and escalations with named owners.
Commercial objective. Align existing resources, clarify ownership and escalate the decisions needed to keep European execution moving.
Delivery, inputs & boundaries
Delivery. BRCN Studio takes senior commercial responsibility for the agreed European mandate, aligning people, partners, opportunities and management decisions around defined commercial priorities. Strategic opportunities are reviewed for buyer requirements, objections, competitor references, blockers and next actions. Decisions on priorities, pricing or resources are escalated to the authorised HQ owner.
BRCN coordinates agreed sales and partner responsibilities, surfaces management decisions and supports proposals and negotiations within approved limits.
Your input. Access to your sales resources, partner data, management stakeholders and clear decision rights.
Scope notes. Leadership capacity and execution support are specified separately. Interim European Commercial Director mandates start at €30,000/month.
Build · Operate · Transfer
Build–Operate–Transfer European Commercial Office
Build your European commercial organisation with a defined path to internal ownership. You need market priorities, processes, customer relationships and management controls alongside sales capacity. BRCN establishes the agreed function, operates it for a defined term and prepares a documented transfer to your internal team, subject to agreed acceptance criteria and receiving capacity.
Account strategy, CRM, messaging, governance, role design, responsibility model and operating plan.
Commercial execution, opportunity ownership, partner operations, management coordination and reporting. Minimum 12 months.
Playbooks, account history, systems, relationship context, open opportunities and structured handover.
Minimum fees across all three phases: €475,000.
Commercial objective. Build a usable commercial function through staged responsibilities, management controls and defined handover requirements.
Transfer conditions & delivery responsibility
Transfer follows the agreed operating term and written acceptance criteria. It is not an automatic outcome of a 12-week activation. Your receiving team needs the capacity and authority to take over.
Staff, software licences, contracts and third-party relationships require separate agreements, consent and practical feasibility. An incorporated entity, guaranteed revenue and automatic transfer of people or contracts are not included.
Minimum totals use the published starting fees. VAT and agreed additional costs are excluded. Final scope and contract terms govern the engagement.
Economic fit
Budget for the full commitment.
Consider customer contribution after delivery and support, sales-cycle timing and cash available through execution. BD Office starts at €100,000 for six months; Commercial Lead at €150,000; all three BOT phases at €475,000.
Delivery & control
Know who owns the work. See what moves.
Bircan personally leads commercial direction, account development and opportunity progression. Where technical, engineering or sector expertise is required, specialist support is added around the mandate while commercial ownership remains with BRCN Studio. The mandate identifies assigned people, capacity, languages and specialist support; it does not imply a standing full-time team for every engagement.
Before market contact
Review the product, priority applications and available evidence with your technical team. Agree the commercial message, account rules and when specialists join buyer conversations. Confirm scope, people, capacity, fees, reporting and authority, including conflicts, continuity and escalation contacts.
During delivery
Review account activity, buyer requirements, objections, competitor references and opportunity progress. Turn blockers into next actions with owners and dates, and clear decision requests for HQ. Execution mandates use regular reviews; decision scopes use agreed milestones. Access and data use follow documented permissions.
At handover
Agree the records, open opportunities, actions, playbooks, relationship context and access changes required for an orderly exit. You retain product, pricing, contracting, warranty, delivery and service decisions.
Meet the operator. See how the work runs.
Review Operator Background for Bircan’s commercial experience and Client Stories for examples of the work and reported progression. The operating-system demonstration shows how accounts, opportunities and management decisions can be tracked. During scoping, discuss the experience most relevant to your product and the people who would deliver your mandate.
A focused first engagement
Your trade fair is over. What happens to the leads?
Your team has invested in an event, but leads remain unqualified or follow-up has gone quiet. Start with a bounded lead-recovery project before deciding on a broader European mandate.
Trade fair follow-up · 4–6 weeks
Trade Fair Lead Recovery
from €12,500
Standalone first project or separately agreed addition to an existing mandate
A bounded follow-up programme for an agreed set of event leads, including qualification, re-engagement and next-step tracking.
The lead set, responsibilities and delivery scope are agreed before work starts. No broader European mandate is required.
Discuss your trade fair leads ↗Optional modules
Add capacity where the mandate needs it.
Modules add specifically agreed capacity or depth beyond the core mandate. Work already included in your core scope stays included. Each addition defines the extra responsibility, deliverables, people and fee before commitment; modules are not automatically required or added.
Appointing distributors is not the same as developing sales. Add agreed capacity for partner onboarding, joint account work and performance reviews beyond your core scope.
When fragmented CRM records and workflows obscure next actions, establish agreed systems, automation and reporting through a separately scoped project beyond routine account record-keeping.
Existing customers may hold opportunities your team is not developing. Add focused reactivation, renewal and expansion work for an agreed customer portfolio.
Ready to test buyer response in another European country? Extend activation into an additional agreed market. Countries already included in the core scope remain covered.
When the agreed mandate needs more local execution capacity, appoint an additional operator with defined responsibilities, availability and languages.
When buyer evaluation needs deeper technical coordination, add agreed specialist capacity beyond routine commercial coordination. Product approvals remain with your team.
A promising opportunity needs coordinated action to reach a decision. Add concentrated support for a named complex proposal or negotiation; routine opportunity progression remains in the core mandate.
Practical questions
Clear terms before you commit.
Before signature, agree the written scope, confidentiality, data-processing roles and any procurement or insurance requirements. Actual insurance cover must be substantiated by current insurer-issued documentation. Contract and insurance documentation .
How are scope and fees agreed?
In writing before work starts: commercial responsibility, markets, languages, assigned capacity, outputs, review cadence and decision rights. Scope changes and extra costs require agreement.
What if activation finds weak buyer interest?
You still receive the account and contact history, buyer feedback, identified objections and readiness gaps, and a recommendation supported by the available evidence. The review identifies what to change, continue or stop rather than treating activity as success. Meetings, opportunities, pilots, pipeline and revenue are not guaranteed.
How are mandates invoiced?
Readiness is normally paid in advance. Activation is normally 50% at the agreed project start, 25% before the first active market outreach and 25% at the start of project week 7. Setup, onboarding and monthly retainers are invoiced in advance. VAT, approved travel, events, paid data, tools and external specialists are additional unless expressly included.
What can increase the investment?
Additional markets, languages, dedicated capacity, travel and technical complexity change the scope. Sector or country exclusivity normally adds 25–40%; an accelerated start may add a 20% priority fee. Any surcharge is agreed before commitment.
Start with the responsibility
What needs a commercial owner in Europe?
Share your product, current European activity, commercial gap and investment horizon. The complimentary fit conversation identifies whether you need a decision scope, market activation or ongoing commercial ownership — and whether BRCN is the right fit.